



BluCurrent
About
BluCurrent is the fresh fish brand from Wintershine who primarily target chefs from hotels and fine dining restaurants. They use sustainable and scaleable aquaculture solutions to bring fish to people, therefore they are fresher, tastier and better for everyone. Tangible developed the name identity and packaging designs for the new product brand of Wintershine.
Concept
Focusing on the idea that chefs are their main target audience, we decided to celebrate chefs and use them as the product champions of this sustainable brand. The packaging design are designed to look scientific and precise to differentiate themselves (farmed fish) from wild fish brands.
Client
Wintershine
Company
Tangible
Wintershine
Company
Tangible
Creative Director
Charlie Scott
Charlie Scott
Design Director
Kimberley Batchelor
Kimberley Batchelor
Designer
Stephanie Cahyadi
Shawn Thomasz
Stephanie Cahyadi
Shawn Thomasz