BluCurrent

BluCurrent is the fresh fish brand from Wintershine who primarily target chefs from hotels and fine dining restaurants. They use sustainable and scaleable aquaculture solutions to bring fish to people, therefore they are fresher, tastier and better for everyone. Tangible developed the name identity and packaging designs for the new product brand of Wintershine.  

Focusing on the idea that chefs are their main target audience, we decided to celebrate chefs and use them as the product champions of this sustainable brand. The packaging design are designed to look scientific and precise to differentiate themselves (farmed fish) from wild fish brands.   

Client
Wintershine

Company
Tangible

Design Director
Kimberley Batchelor