MDS Collection is a local brand that first started as an online store before progressing into a brick and mortar store. They produce fast fashion clothing for women at an affordable price. Their chic and simple designs resulted in a thriving business. Recently they have expanded beyond Singapore with 11 outlets in Southeast Asia.

MDS is a clothing brand that is particularly popular with the office crowd, hence the company felt the need to reach out to a younger audience so as to appeal to a wider audience. Thus the concept of this campaign will be through social media, with fun and bold illustrations to captivate the attention of youths. The art direction of the illustrations is inspired by the ethos of always being young at heart.

Client
MDS Collections