Tinder Lunar New Year 2021
In the year 2021, the dating game has changed. Living in the midst of the pandemic, we have to create opportunities where we can date online effortlessly. To celebrate Lunar New Year, Tinder has commissioned a horoscope teller/ reader to check for the most auspicious time to swipe on Tinder, which sign to match with, and lucky colours to choose from. The brief was to create an illustration for each horoscope and makes sure it is still on brand.
I have decided to go for a cheeky, fun and vibrant approach for the visuals so that it matches Tinder’s brand personality. Bright colours, bold text, and a lil’ sense of humour to keep it light hearted as it is afterall an app for you to have fun and find love in these turbulent times.